Whenever I'm interested in something, or considering buying anything, the first thing I do is go look for reviews. Perhaps not so coincidentally, Brandon Vu's reviews are what got me back into yoyoing. I don't think that I'd be able to restrain myself from doing yoyo reviews here for very long, but I feel a little weird about doing reviews while simultaneously planning to sell yoyos. With that in mind, I feel it is necessary to lay out a few goals, guidelines, and disclaimers before I put up my first review.
Unless otherwise noted, every yoyo I review will have been purchased or traded for. If someone wants to send me a yoyo for review and promotion I'll take it, but it is going to be made explicitly clear that is the case, and it won't result in any kind of positive feedback loop for the throw. In all honesty, it will probably make me a little more critical.
Depth and Form
With every review, I'm going to try and go a little deeper than "It spins good. It's floaty, but it's stable." I'll likely focus on what I think were the elements the yoyo was designed around, things I feel could be changed, and reference to other relevant designs. That said, since I started throwing again I haven't had a "bad" yoyo. Most reviews are likely going to end with a recommendation to buy, unless I feel that there is something more price competitive.
i plan to produce and sell yoyos under the Yanasi YoYo brand. I also feel like I'm not alone in considering a lot of yoyo design as art, and the best method of developing your art is to critique others. I have a lot of respect for what the people at G2, OneDrop, OhYesYo, iYoYo, Recess, and all of the others shops and brands are doing. I like to think of reviewing them a sign of respect and hopefully exposing people to some yoyos they wouldn't otherwise consider.
My primary goal of these reviews isn't to come out with a 1-10 score. It isn't to try and sell something to whoever might be reading. It is a review of execution of a yoyo, and to do so in text. I love reading and writing, and as such I would love there to be more written word about yoyos. This is part of my being the change I want to see in the world.
As always, if you have any comments, contributions, or concerns please let me know! I'm am always up for a fruitful dialogue.